Residents, businesses, councillors, staff and communities have helped shape the visual identity for East Surrey Council, with a new logo and brand approved by the East Surrey Shadow Executive.

The decision was made at the Shadow Executive meeting on Tuesday 13 October following a wide-ranging engagement exercise that attracted more than 2,000 responses.

People were asked what East Surrey should represent and what makes the area special. Their feedback helped shape the final design, with themes including community, countryside, waterways, heritage and a sense of place emerging strongly throughout the consultation.

Importantly, the new logo has been created at no additional cost to taxpayers, using the skills and expertise of in-house designers from the existing councils.

The logo reflects the people and places that make East Surrey unique. Five interconnected shapes represent the five areas coming together to form one new council. Its colours and design have been inspired by the area's rivers, countryside and natural landscapes, while also symbolising the connections between people, places and communities.

The new logo is the first step in creating a wider East Surrey Council identity, which will continue to develop as the new authority prepares to launch in April 2027. The Future Surrey identity will continue to be used up until this point, to keep residents updated on creation of all the new authorities in Surrey.